Affordable digital marketing for small to mid-size businesses

Traditional marketing activities can be costly and inflexible. For example, if you advertise in a local newspaper, most readers may not be interested in your product or service at the time of reading. Digital marketing, on the other hand, allows you to target people who are already interested and convert them into prospects or customers. It also offers greater flexibility, allowing you to make quick adjustments if something isn't working or allocate more budget to successful areas. The goal is to reach the right people at the right time and effectively engage with them to increase sales.

Here are some of the most effective types of digital marketing for small to medium-sized businesses:

Search Engine Optimisation (SEO): This involves improving a website’s presence in organic (non-paid) search engine results to increase visibility and reach.

Pay-Per-Click Advertising (PPC): This model of digital marketing involves advertisers paying a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site rather than attempting to earn them organically.

Content Marketing: This strategy revolves around creating and sharing online content such as blogs, videos, and social media posts to stimulate interest in its products or services.

Social Media Marketing (SMM): As the name suggests, this form of digital marketing involves using social media platforms to reach an audience, build a brand, increase sales, and drive website traffic.

Email Marketing: This form of direct marketing uses email to promote products or services and to develop relationships with prospects and customers.

Marketing Automation: Save time and increase sales by automating repetitive sales and marketing tasks, such as lead nurturing, calendar booking, and social media scheduling.

Each of these methods can be highly effective, but they each have their own strengths and weaknesses and may be more suited to certain types of businesses than others. It’s generally best to use a mix of different digital marketing techniques, depending on the business’s goals and target audience. If you are unsure what is right digital marketing mix for your business, get in touch and we can advise you.

Yes, we have in-house web designers, developers, and digital marketing experts to provide a complete solution. Our office is in Hertfordshire and you are welcome to come and meet us.

Link Digital provides affordable, result-driven web design and digital marketing services for small to medium-sized businesses and we are transparent about our pricing. To find out more download our price guide.

For businesses that choose Link Digital, digital marketing is not a cost or risk, it's an investment in the growth of their business. Many of our clients have been with us since they started, and grown into multi-million pound businesses.

All of our services are available on rolling-monthly plans, but we recommend allowing at least 3-6 months so that we have enough time to deliver results for you. Long term relationships lead to the greatest successes and most of our clients have been with us for a number of years because of the personal approach and results achieved.

Over the last 10 years we've helped over 400 businesses across a wide range of industries including travel, ecommerce, dental, recruitment, education, property, construction, government, charity, and more.

You can find out more about our experience by viewing our case studies, website portfolio, and testimonials.