UK team of experts with 10+ years experience

Technical SEO Agency

At Link Digital, we ensure your website meets the highest technical SEO standards, helping search engines crawl, index, and rank your pages effectively. Our expert team fine-tunes the behind-the-scenes aspects of your site so you can achieve higher search rankings, faster load times, and an exceptional user experience.

Got questions? Request a free technical audit and strategy meeting with our SEO experts.

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In-house Web Developers

Free SEO Audit

Proven Track Record

What is technical SEO?

Technical SEO is the process of optimising your website’s infrastructure to improve search visibility. This includes site speed, mobile-friendliness, structured data, and security—all crucial for getting ahead in search results.

Our technical SEO services

Website Audits – We identify and fix hidden technical issues affecting rankings. Book a free technical SEO audit & strategy call
Site Speed Optimisation – Faster sites improve both user experience and search rankings. Find out how your site performs with our free page speed tester.
Mobile-Friendliness – Google prioritises mobile-first indexing, so we ensure seamless mobile performance.
Structured Data & Schema Markup – We enhance search visibility with rich snippets.
Sitemap & Robots.txt Optimisation – Directing search engines for efficient crawling.
Security & HTTPS – SSL implementation and malware protection to keep your site safe.

Why Choose Link Digital

Most SEO agencies lack the technical expertise to fully optimise your website’s code. Whereas at Link Digital, our in-house team includes both SEO specialists and senior web developers, ensuring we go beyond surface-level fixes. With over a decade of experience, we optimise site speed, crawl efficiency, and complex technical issues that other agencies simply can’t. We handle everything from advanced technical audits to deep code-level enhancements—without the hassle.

For a free technical SEO audit, call Link Digital on 0345 307 3380

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How it works

Our approach to technical SEO

Audit & Analysis

We’ll carry out an in-depth technical review of your site using all the latest tools and our expert insights.

Strategy

Everything from site architecture and crawl efficiency to security and Core Web Vitals, creating a solid foundation for sustainable growth.

Implementation

Our in-house team of SEO experts and senior web developers work together to fix technical errors, improve site structure, and technical score.

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See what others have to say

Excellent

Link Digital

4.9

Based on 31 reviews

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Franco Cuffaro

We recently had the pleasure of using Link Digital to enhance the functionality of our website and we couldn’t be happier with the results.Not only did they address our immediate needs, but they also provided valuable recommendations to further improve usability and efficiency.Thanks to Link Digital, our website is now more user-friendly and reliable. We highly recommend their expertise and exceptional service.

Naji Kassir

Melissa and the rest of Linkdigital did a fantastic job redesigning our website content and look. We are delighted with the services they provide.

Ian Hutchinson

Link Digital are a great team to work with, can't recommend them enough. Communication was great throughout the project and they produced exactly what we needed taking on our input but also advising with their expertise. Look forward to working with you more. Thanks again.

Mike Hamlin

They produced exactly what I wanted both quickly and cost effectively

James Morrison

I wanted to drop you a message to say we are really pleased with the website, Melissa has been very patient with us and we look forward working with you further.

Steve Saunders

Love the new Social Media Content Planner

Jesse Chinwo

Phenomenal communication and service! So pleased, big shout out to Melissa who was amazing throughout.

Brian Simmons

Link Digital is a really great company to work with, Mark certainly knows his stuff. I highly recommend all of the team. Many thanks.

Adam T

Link Digital are superb in all aspects. Our previous web developer favourite words were "chargeable" even for things that were not right from the get go... as soon as the site went live there was no support and bills kept raining down... so we looked to change more out of frustration rather than necessity... But so glad we did! Working with Link Digital was easy going and together we got a more functional site, better loading speeds and all round better results from our site than ever before. Link Digital handled the new website design plus on going do our SEO and Adwords management and I will give them 10/10 in every area. The most important factor though is we have seen a substantial increase to business since working with LinkDigital. Highly recommended.

Wes Pierce

Great service, have driven up google search rankings and are a pleasure to work with.

Sam Ward

Worked with Mark across several sites now. The whole LinkDigital team is brilliant and easy to work with. The websites we have them manage have all seen increases in sales/leads and our adword spend, returns so much more now. Since employing LinkDigital for our SEO management as well, organic placement is up, with us seeing 1st page hits across many of our keywords in competitive markets. Google analytics all aspects have been increasing and most importantly all this has resulted in increased turnover and profits. Worth every penny of investment and more.

Imran Kassim

Really great company to work with, highly recommended.

Amazing Apprenticeships

Link Digital have been a fantastic support, always on-hand with advice and solutions.

Costa Ouloupis

A great company to work with, Mark is a true gem, within a few weeks i have noticed an uplift in business, all my website and marketing requirments have been fully met. Thanks Guys

Jonathan C.S

I have just started an online based business and was recommended Link Digital through a friend of mine. Mark and the team have provided a fantastic service and product.I have felt comfortable during the entire process of the website build and know that any questions or ideas I have will be listened too and acknowledged.Mark has also provided brilliant knowledge and ideas that have helped to solidify the foundations and ultimate goal the business and its services set out to achieve.I highly recommend people consider using Link Digital for any website development needs.

Linia Skin

Mark and his team have been nothing but exceptional! Mark has been assisting me with a rebranding project and I am so grateful for both his time and efforts to support me in my vision. I'm certainly tenacious in character, but Mark and his team at Link Digital have been extremely patient and understanding. I'm super excited to see the finished product and would highly recommend their services. If you are looking for a warm and friendly team, who take their time to understand your requirements, then Link Digital is for you! Thanks Mark, appreciate you! Kind regards, Verity.

Carlo Pegna

Impressive turn around with the website migration, thank you. League above the customer service of the hosting supplier I migrated from.

Kristian Reddy

Pete has done an outstanding job at building my website. It is exactly what i wanted it to be. Thank you very much.

Lola Bailey

Link Digital is the type of website design company most business owners can only dream about. Under Peter's exceptional leadership, we now have a website that not only brings our vision to life but is slick and cool and intuitive to navigate. Link Digital has become our go-to web design company and I have no hesitation in highly recommending the LD team. An accolade I rarely give.

Tecker Twins

WOW! Such a great team who have helped us finish a website after using other not so qualified developers. Link Digital are incredible at what they do and are definitely worth putting your trust into. Looking forward to working on future products with them. Thanks to Chris and Antonia for their constant non-stop updates and help. Regards, The Leden Group Ltd

Arjinder Chohan

Mark has been an absolute legend, very helpful, knowledgeable and professional - highly recommended. Great Service all the time! Thanks

Stuart Brooks

Mark, Giuseppe and the team at Link offer an excellent and highly expert service on all matters relating to web design and maintenance. As well as building my company website, they manage a number of my client websites and are always responsive to our needs. I would recommend them without hesitation.

Carl Dawson

Very helpful and great value for money digital marketing.

Jack Tripp

A tremendously personal, professional and affordable approach to web design! I could not recommend them more, we got excellent advice and a tailored approach the whole way through the process. Thanks Link Digital!

Reuben Sinclair

A no nonsense, no jargon approach to digital marketing. Great digital marketing services that don't cost the earth!

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Everything You Need to Know About Technical SEO

Frequently asked questions

How does technical SEO impact rankings?

Technical SEO ensures that search engines can efficiently crawl and index your website. Without it, even great content may struggle to rank.

What are Core Web Vitals, and why do they matter?

Core Web Vitals are part of Google's Lighthouse audit, which measures your website’s overall performance. The four main areas it evaluates are:

Performance (Speed & Core Web Vitals) – How fast your site loads, responds, and remains visually stable. This includes:
- Largest Contentful Paint (LCP): Measures loading speed.
- First Input Delay (FID) or Interaction to Next Paint (INP): Measures responsiveness.
- Cumulative Layout Shift (CLS): Ensures elements don’t jump around unexpectedly.

Accessibility – How well your site works for users with disabilities, including colour contrast, keyboard navigation, and screen reader compatibility.

SEO – Checks if your website follows best practices for search visibility, like meta tags, mobile-friendliness, and proper headings.

Best Practices – Evaluates security, outdated tech usage, and general web standards.

These factors directly impact your rankings and user experience. If your site is slow, difficult to navigate, or inaccessible, visitors will leave—hurting both conversions and SEO. As a technical SEO agency, we optimise all these areas to keep your website running fast, smooth, and search-engine friendly.

How do you ensure accessibility compliance?

We follow WCAG (Web Content Accessibility Guidelines) to make your site usable for all visitors, including those using screen readers and keyboard navigation.

What is crawl budget, and why should I care?

Crawl budget refers to how many pages Google crawls on your site in a given timeframe. We optimise your robots.txt, sitemaps, and canonical tags to ensure search engines focus on your most important pages.

Does JavaScript affect SEO?

Yes! If your site relies on JavaScript, we ensure search engines can render, crawl, and index it properly. We may recommend server-side rendering (SSR) or dynamic rendering for better performance.

What’s the best way to handle 404 errors?

We set up custom 404 pages with helpful navigation links and use 301 redirects where appropriate to preserve SEO value.

How does technical SEO differ from regular SEO?

Technical SEO focuses on behind-the-scenes website improvements like speed, security, and crawlability, while regular SEO includes content, keywords, and backlinks. Without a strong technical foundation, even great content won’t rank well.

Why is page speed important for SEO?

Google prioritises fast-loading websites because slow pages frustrate users. A slow site leads to higher bounce rates, lower rankings, and lost conversions. We optimise everything from image compression and caching to server response times to keep your site lightning-fast.

How do you fix indexing and crawlability issues?

We use Google Search Console, log file analysis, and site audits to find and fix problems that prevent search engines from properly crawling your site. This includes broken links, incorrect robots.txt rules, and sitemap errors.

What is structured data, and why does it matter?

Structured data (schema markup) helps Google understand your content better and display rich snippets (like star ratings, FAQs, and product details) in search results. This improves click-through rates and visibility.

How does mobile optimisation affect SEO?

Google uses mobile-first indexing, meaning it ranks your site based on its mobile version. If your website isn’t fully responsive, you’ll lose rankings. We ensure your site is fast, user-friendly, and easy to navigate on all devices.

What are duplicate content issues, and how do you fix them?

Duplicate content confuses search engines and can lead to ranking penalties. We resolve this by implementing canonical tags, setting up 301 redirects, and optimising URL structures.

Can technical SEO improve conversions?

Yes! A fast, secure, and well-structured site creates a better user experience, which reduces bounce rates and increases conversions. Visitors are more likely to trust and engage with a site that loads quickly and works smoothly.

How often should technical SEO be reviewed?

Regular technical SEO audits (at least every 6 months) are recommended. Google’s algorithms change frequently, and small technical issues can snowball into bigger ranking problems if left unchecked.

Ready to get started?

Let's talk!

Partner with Link Digital, a UK leading technical SEO agency, to enhance your site’s performance and rankings. Contact us at 0345 307 3380 for a free technical SEO audit.