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UK Team of Experts

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Google Partner

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Affordable

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Full-service Agency

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Proven Track Record

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Save 20% on Google Shopping ads with Link Digital

In 2017, the EU Commission fined Google a staggering $2.8 billion for breaching fair competition rules. This led to Google Shopping operating as a separate business, purchasing traffic from Google and marking up prices by 20%.

This means that in Europe, if you bid £0.50, Google Shopping takes £0.10, leaving you with only £0.40 for your ads.

Shockingly, many Google Ad customers and agencies remain unaware of the thousands in additional fees incurred since November 2017. Or worse, your agency could be pocketing it!

However, when Link Digital as a Google CSS Partner manages your Google Shopping ads, you are back in control of your £0.50p bid, we can lower your bid to £0.40 and you keep the saving or you can have the FULL £0.50p applied to achieve higher positions. Either way, with Link Digital you see a benefit rather than having 20% needlessly skimmed off your ad budget.

More sales and lower costs.

Our Google Shopping Ad service includes

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Google Shopping Setup

Whether you already have shopping campaigns or it is new to you, we will ensure every aspect of your account is setup correctly.

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Product feed optimisation

If your website is connected directly to Google Merchant Centre then you are missing out. We put industry leading feed optimisation tech in the middle to significantly improve performance.

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Shopping Campaigns

Highly optimised Google Shopping campaigns that get your products in front of customers that are ready to buy.

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Performance Max

Expand your reach to the entire Google network – shopping, search, display, YouTube, Gmail, Discovery, and maps.

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Conversion rate optimisation

We have in-house web designers and developers that can help enhance your website and increase the conversion rate for increased sales.

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Analysis & Reports

Extending your WordPress website capabilities, you can opt for API integration services. We ensure a seamless data sync and offer mobile app integration services with your site.

10+

Years track record

432+

Happy Clients

4.9 STAR Google reviews

4.9 STAR

Google reviews

£20m+

Ad spend

£300m+

Revenue influenced

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Why choose Link Digital

Gain a competitive advantage with highly optimised Google Shopping ads from the experts at Link Digital and get a 20% reduction in cost-per-click.

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UK team of Experts

10+ years of Google Ad management experience.

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Google Partner

Our team are Google trained and get you early access to new features.

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Affordable

We specialise in helping small to medium-size businesses.

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Website enhancements

We go beyond just getting clicks, we help improve your website.

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Proven track record

We consider a state-of-the-art design approach to stand out better.

Don’t just take our word for it

See what others have to say

Google Shopping - gmblogo
Excellent
Link Digital
4.9
Based on 34 reviews
Google Shopping - ALV UjXsr9kAFgbW7yP7IUqGpxLi9BcdhCJxmhovsQ7KYVBzq8GfnA0=s120 c rp mo s48px ba2 br100
David Anderson
We recently commissioned LinkDigital to renew our website and we honestly could not be happier with the end result! In this day and age, lots of marketing and website development companies look the same, and are full of promises so it always feels like a bit of a gamble when you go into contract with one of them, but from the get go we knew from the amount of time and effort the team put into our enquiry that this was a very professional and hard working team. Jack initially handled our enquiry, asked lots of questions of what we wanted and seemed genuinely interested in our business and goals, and he even applied a promotional discount to our website price (which he allowed us to finance over 3 separate payments) before handing us over to the team responsible for building and developing the site, which is where Melissa came in; Melissa was absolutely fantastic and showed the patience of a saint as we added to the site, tweaked things and changed everything from colours right down to text. The site just got better and better as Melissa continued to add various details from photos to links and technical data. We are just absolutely thrilled with the finished article and it is clear to see the amount of time and effort which has went into the site. I would simply finish by saying: if you want a cheap and cheerful website which will be thrown together in a few days, you probably don’t want to use LinkDigital as they take care and time to fully assemble a proper website, which requires input from you the client and lots of information sharing, but once the effort has been put in, you will not be disappointed. Don’t have any doubts, if you employ the services of LinkDigital, you will get a quality product if you decide to go with them, they really care about the quality of what they build as it is essentially their advert for what they create, and their prices are fair when you consider the quality of the product. We would give them 6 stars if we could 😊
Google Shopping - ACg8ocJsGKcIK1tSO5GDUN ikMd23SRbBJkfDFxYPvWQYltjbrRIFQ=s120 c rp mo s48px br100
Avi BenEzra
I work with Mark for many years. Mark and his team created for me 2 websites and manging the digital marketing campaigns. Mark you are amazing, its such a pleasure to work with you, you and your team are one of the only ones that I know that can deliver any task.
Google Shopping - ACg8ocLF RJu7f ztY472ZS90lTiWhpvhq3WPFjpFOllSkDtcqVq7w=s120 c rp mo s48px br100
Franco Cuffaro
We recently had the pleasure of using Link Digital to enhance the functionality of our website and we couldn’t be happier with the results.

Not only did they address our immediate needs, but they also provided valuable recommendations to further improve usability and efficiency.

Thanks to Link Digital, our website is now more user-friendly and reliable. We highly recommend their expertise and exceptional service.
Google Shopping - ALV UjUPIIPINiUsYSrnsE7Tojzfy0j9dcqdHLZVfaAKWyjsSQs Sq7T w=s120 c rp mo s48px br100
Naji Kassir
Melissa and the rest of Linkdigital did a fantastic job redesigning our website content and look. We are delighted with the services they provide.
Google Shopping - ALV UjW0Ph5Lvkjishbufz71vzjZmlomNAUXRhCq6FFZl4qBj2tZKrPb=s120 c rp mo s48px br100
Ian Hutchinson
Link Digital are a great team to work with, can't recommend them enough. Communication was great throughout the project and they produced exactly what we needed taking on our input but also advising with their expertise. Look forward to working with you more. Thanks again.
Google Shopping - ACg8ocIq1PVn1yT6US4ODQaRM437IufDw3Pv3Dhc2XlzhWIcTVZliw=s120 c rp mo s48px br100
Mike Hamlin
They produced exactly what I wanted both quickly and cost effectively
Google Shopping - ACg8ocL169YEfzn0GSohNjdyfHXI9lgQZUhJ5VY6P3nXsGlxJAhnPg=s120 c rp mo s48px br100
James Morrison
I wanted to drop you a message to say we are really pleased with the website, Melissa has been very patient with us and we look forward working with you further.
Google Shopping - ALV UjUNOmJ on XhnsKesIxc7ncLQJwWeTC5cEkVaX2WXVgKk5D1vo=s120 c rp mo s48px br100
Steve Saunders
Love the new Social Media Content Planner
Google Shopping - ACg8ocIRMwzDy7rsPQr4CGaAC RZb5ifI82QbnsbvoCOyMaDxRD pQo=s120 c rp mo s48px br100
Jesse Chinwo
Phenomenal communication and service! So pleased, big shout out to Melissa who was amazing throughout.
Google Shopping - ALV UjVEEcLi8pP6Vy3 s 9gAG1Ufshet0CUZONb3awbRYfFLx8hAgLW=s120 c rp mo s48px br100
Brian Simmons
Link Digital is a really great company to work with, Mark certainly knows his stuff. I highly recommend all of the team. Many thanks.
Google Shopping - ALV UjV16GHAyQz6CspMTy8TCs0y7Nw V S1pq vFOtVRtsghT0 SuXc=s120 c rp mo s48px br100
Adam T
Link Digital are superb in all aspects. Our previous web developer favourite words were "chargeable" even for things that were not right from the get go... as soon as the site went live there was no support and bills kept raining down... so we looked to change more out of frustration rather than necessity... But so glad we did! Working with Link Digital was easy going and together we got a more functional site, better loading speeds and all round better results from our site than ever before. Link Digital handled the new website design plus on going do our SEO and Adwords management and I will give them 10/10 in every area. The most important factor though is we have seen a substantial increase to business since working with LinkDigital. Highly recommended.
Google Shopping - ACg8ocJ1jyWyQMQUaucypSHwJgU5RjcpKvvZd4GWBt3uLPLjoLGERg=s120 c rp mo s48px br100
Wes Pierce
Great service, have driven up google search rankings and are a pleasure to work with.
Google Shopping - ACg8ocIH9xvSMmUTWM4pwtfjpztU6j8r5pU6pUEh46CkWhfPYr6 zg=s120 c rp mo s48px br100
Sam Ward
Worked with Mark across several sites now. The whole LinkDigital team is brilliant and easy to work with. The websites we have them manage have all seen increases in sales/leads and our adword spend, returns so much more now. Since employing LinkDigital for our SEO management as well, organic placement is up, with us seeing 1st page hits across many of our keywords in competitive markets. Google analytics all aspects have been increasing and most importantly all this has resulted in increased turnover and profits. Worth every penny of investment and more.
Google Shopping - ACg8ocLt4hT1cP5Ya 520F0ef4XRCaT176thAxHmZqTQAjXb3obsTw=s120 c rp mo s48px br100
Imran Kassim
Really great company to work with, highly recommended.
Google Shopping - ALV UjV6js6xa27feEFTzwypSyPCRkWhRBuoDkqRN80ZRkYki8euFhw=s120 c rp mo s48px br100
Amazing Apprenticeships
Link Digital have been a fantastic support, always on-hand with advice and solutions.
Google Shopping - ALV UjUVd2jLZCFGItey3W4fAyakEcIE1mGUkajwSxG559vkAT43dUER=s120 c rp mo s48px ba2 br100
Costa Ouloupis
A great company to work with, Mark is a true gem, within a few weeks i have noticed an uplift in business, all my website and marketing requirments have been fully met. Thanks Guys
Google Shopping - ALV UjWeGb35ycElJLzw8EeM1ajiJCa6pQ7aP jLDDWZhdLs zFk338V=s120 c rp mo s48px br100
Jonathan C.S
I have just started an online based business and was recommended Link Digital through a friend of mine. Mark and the team have provided a fantastic service and product.

I have felt comfortable during the entire process of the website build and know that any questions or ideas I have will be listened too and acknowledged.

Mark has also provided brilliant knowledge and ideas that have helped to solidify the foundations and ultimate goal the business and its services set out to achieve.

I highly recommend people consider using Link Digital for any website development needs.
Google Shopping - ACg8ocJsVk3UjG4Q4 qJEjajQM2JYRYFY20fQySmGzvI aYZN1NJlw=s120 c rp mo s48px br100
Linia Skin
Mark and his team have been nothing but exceptional! Mark has been assisting me with a rebranding project and I am so grateful for both his time and efforts to support me in my vision. I'm certainly tenacious in character, but Mark and his team at Link Digital have been extremely patient and understanding. I'm super excited to see the finished product and would highly recommend their services. If you are looking for a warm and friendly team, who take their time to understand your requirements, then Link Digital is for you! Thanks Mark, appreciate you! Kind regards, Verity.
Google Shopping - ALV UjVAMqGWTVDujfai9u3R6mYs cKQqCDYmJPfCdy76pp7Lq0isLg=s120 c rp mo s48px br100
Carlo Pegna
Impressive turn around with the website migration, thank you. League above the customer service of the hosting supplier I migrated from.
Google Shopping - ACg8ocLKRo73YVT X VjPUJ8S HTji ycCr2rQ1j43n 45Sp4qTLXw=s120 c rp mo s48px br100
Kristian Reddy
Pete has done an outstanding job at building my website. It is exactly what i wanted it to be. Thank you very much.
Google Shopping - ALV UjUxvzow YRxXBrzU8ho8Z8p5K6TPz2ZyXUJ2GFyDLT0C9Z3ojAIqA=s120 c rp mo s48px ba2 br100
Lola Bailey
Link Digital is the type of website design company most business owners can only dream about. Under Peter's exceptional leadership, we now have a website that not only brings our vision to life but is slick and cool and intuitive to navigate. Link Digital has become our go-to web design company and I have no hesitation in highly recommending the LD team. An accolade I rarely give.
Google Shopping - ACg8ocKonBJJJ 54BOethDf8vLbvkbPDuzk1PAtBJvAzn7xtlGRXQ=s120 c rp mo s48px br100
Tecker Twins
WOW! Such a great team who have helped us finish a website after using other not so qualified developers. Link Digital are incredible at what they do and are definitely worth putting your trust into. Looking forward to working on future products with them. Thanks to Chris and Antonia for their constant non-stop updates and help. Regards, The Leden Group Ltd
Google Shopping - ACg8ocL5T PaoX H6Bmn92tMEgNJEdGd3YblsuW6sWkTr1rJ57ZiaQ=s120 c rp mo s48px br100
Arjinder Chohan
Mark has been an absolute legend, very helpful, knowledgeable and professional - highly recommended. Great Service all the time! Thanks
Google Shopping - ALV UjWpgHFjlTvvRRVJ6AQY1q6JdAJYaSXfIW 0lWjTHott7TRb4fE=s120 c rp mo s48px ba3 br100
Stuart Brooks
Mark, Giuseppe and the team at Link offer an excellent and highly expert service on all matters relating to web design and maintenance. As well as building my company website, they manage a number of my client websites and are always responsive to our needs. I would recommend them without hesitation.
Google Shopping - ACg8ocJ3cjWsve6rBHb8gzRiDuct KfnD7v355zOYdfZAOtKAFYH Q=s120 c rp mo s48px br100
Carl Dawson
Very helpful and great value for money digital marketing.
Google Shopping - ACg8ocKFmPQOm6TkZ1Xgf7FSQOlALiUJ4FH1hD5JUgkmci 7S9sdoA=s120 c rp mo s48px br100
Jack Tripp
A tremendously personal, professional and affordable approach to web design! I could not recommend them more, we got excellent advice and a tailored approach the whole way through the process. Thanks Link Digital!
Google Shopping - ALV UjU3fLNDDvA8 xXnrydmCr8b96Geh7dNIkppzz20Twob1uSt6cgQ=s120 c rp mo s48px br100
Reuben Sinclair
A no nonsense, no jargon approach to digital marketing. Great digital marketing services that don't cost the earth!
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Frequently asked questions

What is the difference between Google Ads and Google Shopping?

Google Search ads are best for lead generation, they are the text ads that appear at the top of searches for service based keywords. For example try searching 'accountants in Kings Cross', the results will be search ads.

Google Shopping ads are for ecommerce businesses, they appear at the top of searches for product based keywords and feature a photo of the product and the price. For example try searching 'Samsung lcd tv', the results will be shopping ads.

Shopping ads have a far lower cost-per-click than search ads and the intent to buy is higher because the photo and price has already qualified the person before they click.

Is my website CMS compatible with Google Shopping?

Most modern ecommerce websites have the ability to generate a product feed for Google Shopping. If you have WooCommerce, Shopify, or Magento website then it is definitely compatible.

Some older or bespoke websites are not able to generate a product feed. But don't worry, we have experience with this challenge and have created custom tools for scraping the product data from your website daily and generating a feed.

We'd be happy to help check your website for you and provide some free advice so get in touch.

How much does it cost?

Our Google Shopping Ad management service starts from just £295+vat per month. Click here to download more information about our PPC pricing and packages.

In addition to the management service, you will need to budget for the cost of clicks which are payable directly to Google. Technically there is no minimum, however we would recommend budgeting at least £500 a month to balance it against the management fee.

Is there a minimum contract?

No, all of our services are available on rolling monthly plans. Our clients to stay because they are happy with the service and results that we provide, not because of contractual obligations.

What other services do you offer?

As a full-service digital agency based in Hertfordshire, we can offer you the complete package. Web Design, SEO, PPC Services, Email, and Social Media Management.

What is the next step?

Get in touch, we will schedule a free Zoom call to discuss your business goals and if we're a good fit for each other.