SEO / Content Marketing Expert
We are looking for a SEO / Content Marketing Specialist to join our thriving Digital marketing agency based in Hertford, Hertfordshire.
Content / Digital Marketing Executive Job
We are looking for a creative Content / Digital Marketing Executive to join our thriving Digital marketing agency based in Hertford, Hertfordshire.
What is an Entity? Understanding Its Role in SEO and Digital Marketing
The concept of “entities” in the context of information technology and databases has been around for several decades, but what is an entity? And specifically in the application of SEO and digital marketing.
What is a Google Core Update?
A Google core update significantly alters the search engine’s ranking algorithm and systems. These updates are designed to improve the quality and relevance of search results for users.
Google Ads Broad Match Keywords: The Pros & Cons
Online advertising requires a delicate balance between casting a wide net to capture potential customers and honing in on specific audience segments to maximise campaign effectiveness.
What is Click Fraud?
Click fraud is a fraudulent technique used to artificially inflate the number of clicks on pay-per-click (PPC) advertisements. Advertisers pay a fee in PPC advertising each time their ad is clicked.
What is Schema and Why Is It Important for SEO?
In the Search Engine Optimisation (SEO) world, staying ahead of the curve is essential if you want to reach page one. A massively underutilised tool you can use to stand out from the competition is Schema markup.
What is a Keyword? Understanding Its Role in SEO and PPC
Keywords are pivotal for Search Engine Optimisation (SEO) and Paid Per Click (PPC) campaigns, but what is a keyword, and why does it hold such significance? At its simplest, a keyword is a word or phrase…
Mastering Google Ad Types
Navigating the intricacies of paid advertising can be challenging; however, Google Ads simplifies the process by offering a suite of versatile ad formats to help businesses effectively reach their desired audience and meet their goals.
Google Updates in 2023 and Their Business Impacts
In the fast paced field of search engine optimisation, the landscape is constantly changing, and maintaining a robust online presence is paramount for businesses of all sizes. Google, consistently refines its search algorithms to enhance user experience…
Link Digital Partners with ClickPatrol to Safeguard UK Businesses from Click Fraud
We are excited to announce a strategic partnership with ClickPatrol, a cutting-edge click fraud prevention tool. This partnership aims to provide robust solutions to protect UK businesses from the growing threat of click fraud…
Mastering On-Page SEO
Unlock the benefits of on-page optimisation with Link Digital. Discover strategies to enhance & elevate your website’s performance and user experience.
Link Digital Celebrates a Decade of Digital Excellence and Announces Exciting New Developments
Link Digital, a leading digital marketing agency, proudly celebrated its 10th anniversary with a party at Cinnabar in Hertford, UK.
14 Advanced Google Ads Strategies for Marketers
What are your Google Ads Strategies? The following 14 tips will help you focus your Google ads strategy but are also helpful when discussing your Google …
Driving Success: Digital Marketing and Website Design in the Automotive Industry
Digital Marketing in the Automotive Industry In today’s fast-paced digital world, the automotive industry is not immune to the profound impact…
Digital Marketing for Dentists and Dental Practices
Digital marketing for Dentists Dental practices can significantly benefit from implementing digital marketing strategies to reach more potential patie…
GA4: A Comprehensive Guide For Business Owners
Introduction to Google Analytics 4 Let’s face it. How often do you or your team look at your Google Analytics data? If you aren’t already,…
What is Google Beta Testing?
Google Ads and Organic Search Result Beta Testing This page will provide regular updates on Google Ads and organic search beta testing activity. We wi…
Link Digital Achieve Cyber Essentials Certification
We are now Cyber Essentials Certified As part of our ongoing commitment to improving our process and standards across our business, we are pleased to …
If you haven’t heard of ChatGPT where have you been?
What is ChatGPT? I asked this to Chat GPT and this was the response: “ChatGPT is an open-source natural language processing (NLP) framework develope…
Google Local Services Ads UK – Is your business missing a trick?
What are Google Local Services Ads? Google local services ads are separate from traditional Google Ads. They are run using a different management plat…
What Are The Benefits Of Conversion Tracking?
Do you have marketing goals for your website? If your answer is yes, then you should be tracking conversions (if your answer is no, get in touch with us as we’d love to help understand your business and create a road map to success!).
Top UK Google Search Terms 2022
Google has released its top search terms for 2022, giving us a glimpse into what the world has had on its mind over the past 12 months. Now in a chang…
Google Vehicle Ads UK – Update March 2024
Update: According to Car Dealer Magazine, Google has confirmed that the Google Vehicle ads format will be launching later this year, so watch this spa…
