Simply, it’s the usage of more than one device when consuming content. Second screening is now an integral part of how media is consumed, whether via TV or online. It’s not uncommon to see people watching TV while interacting with their smartphone and possibly using a laptop or tablet.
Recently, many users have left Twitter (now X) for Bluesky, driven by dissatisfaction with moderation policies, algorithm changes and increasing emphasis on paid features. Twitter’s frequent updates have made it feel less reliable, pushing users to find alternatives. Bluesky offers a familiar social media experience but with greater user control and decentralisation.
After over 30 years in management, I’ve learned that being organised isn’t just about keeping a tidy desk or color-coding spreadsheets; although I must admit I love a vibrant spreadsheet, and our team enjoys choosing the colour associated with their name, it’s about having clear processes, structured priorities, and a team that knows exactly what needs to be done and when.
It’s 7:35 Saturday evening, and I’m watching a program on the TV channel U & Yesterday. An advert catches my eye. I’m just about to buy a boat (it’s no gin palace), and the advert is for a range of washable rugs.
Social media is a competitive landscape, and visuals are often the first thing users notice. With billions of people scrolling through feeds daily, using the correct image sizes is vital for making a great first impression.
Internally, we often discuss organic traffic rather than just organic search engine traffic. Users have many channels to find answers to search queries that fall outside Google. i.e. Instagram, TikTok etc. Google’s global search share has fallen below 90% for the first time since 2015.
With so much content competing for attention online, getting your brand noticed is no small task. Traditional ads often get ignored or blocked entirely, but native advertising offers a more subtle approach. By blending seamlessly into the content people already enjoy, native ads engage audiences without feeling intrusive.
Producing high-quality video content doesn’t have to be time-consuming or costly anymore. With AI video technology, your business can create ads, training materials, service overviews, and more—quickly, affordably, and at scale.
Most businesses prioritise Google Ads for their search marketing, and it’s no surprise – Google dominates the search engine market. But if you’re focusing exclusively on Google, you’re likely missing a powerful opportunity with Microsoft Bing Ads.
Google Ads is a powerful marketing tool, but a common frustration for advertisers is receiving clicks from people outside of their target country. Why does this happen, and how can you prevent it?
Are you fed up with long, generic training courses that are filled with irrelevant content and offer little to no personal support?
We are looking for a SEO / Content Marketing Specialist to join our thriving Digital marketing agency based in Hertford, Hertfordshire.
You’ve likely invested time and resources into creating a website that looks fantastic. But here’s the thing: a flashy, creative website doesn’t necessarily mean more leads or sales. This is where Conversion Rate Optimisation (CRO) comes in.
In recent years, the number of ecommerce businesses has surged, with thousands of new online stores launching each year. As the competition intensifies, so do advertising costs, making it increasingly challenging for small businesses to gain visibility and attract customers.
Are you a business looking to boost your online presence? Now is the perfect time to start with Google Ads, thanks to an incredible new sign-up offer.
TikTok has quickly become one of our go-to platforms for digital advertising, offering a low-cost way for businesses to reach their audiences.
Imagine this: you’ve got potential customers reaching out at all hours, but you can’t respond fast enough. Studies show that if you reply to a lead within the first five minutes, you’re 400% more likely to convert them compared to waiting ten minutes. But who can be available 24/7 to catch every lead instantly?
We are looking for a creative Content / Digital Marketing Executive to join our thriving Digital marketing agency based in Hertford, Hertfordshire.
The concept of “entities” in the context of information technology and databases has been around for several decades, but what is an entity? And specifically in the application of SEO and digital marketing.
A Google core update significantly alters the search engine’s ranking algorithm and systems. These updates are designed to improve the quality and relevance of search results for users.
The integration of e-commerce has transformed social media platforms into vibrant marketplaces where businesses can directly connect with their audience and drive sales.
Pay-per-click (PPC) advertising is a cornerstone for businesses aiming to skyrocket their online presence and boost conversions.
As of March 6th, Google is updating its Consent Mode to version 2, introducing changes that are crucial for any website that uses Google Analytics or Google Ads.
Online advertising requires a delicate balance between casting a wide net to capture potential customers and honing in on specific audience segments to maximise campaign effectiveness.
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