Digital Marketing

Google Ads is a powerful marketing tool, but a common frustration for advertisers is receiving clicks from people outside of their target country. Why does this happen, and how can you prevent it?

Are you fed up with long, generic training courses that are filled with irrelevant content and offer little to no personal support?

You’ve likely invested time and resources into creating a website that looks fantastic. But here’s the thing: a flashy, creative website doesn’t necessarily mean more leads or sales. This is where Conversion Rate Optimisation (CRO) comes in.

In recent years, the number of ecommerce businesses has surged, with thousands of new online stores launching each year. As the competition intensifies, so do advertising costs, making it increasingly challenging for small businesses to gain visibility and attract customers.

Are you a business looking to boost your online presence? Now is the perfect time to start with Google Ads, thanks to an incredible new sign-up offer.

TikTok has quickly become one of our go-to platforms for digital advertising, offering a low-cost way for businesses to reach their audiences.

Imagine this: you’ve got potential customers reaching out at all hours, but you can’t respond fast enough. Studies show that if you reply to a lead within the first five minutes, you’re 400% more likely to convert them compared to waiting ten minutes. But who can be available 24/7 to catch every lead instantly?

The integration of e-commerce has transformed social media platforms into vibrant marketplaces where businesses can directly connect with their audience and drive sales.

Pay-per-click (PPC) advertising is a cornerstone for businesses aiming to skyrocket their online presence and boost conversions.

Online advertising requires a delicate balance between casting a wide net to capture potential customers and honing in on specific audience segments to maximise campaign effectiveness.

White label SEO enables agencies to provide SEO services without the need to invest in an in-house team. In this guide, we’ll discuss the advantages of white label SEO services for agencies and how Link Digital can help.

Finding the right digital marketing agency in Hertfordshire can be a challenging task with so many to choose from these days. That’s why we’ve created this article to make it easier for you.

Email marketing is a pillar of digital outreach, offering immense potential to engage and convert audiences. However, unlocking its full impact requires a strategic approach.

With social media, staying ahead of the curve is essential for businesses. As we look forward to 2024, it’s time to anticipate the major trends that will shape the social media landscape.

In the Search Engine Optimisation (SEO) world, staying ahead of the curve is essential if you want to reach page one. A massively underutilised tool you can use to stand out from the competition is Schema markup.

Keywords are pivotal for Search Engine Optimisation (SEO) and Paid Per Click (PPC) campaigns, but what is a keyword, and why does it hold such significance? At its simplest, a keyword is a word or phrase…

Navigating the intricacies of paid advertising can be challenging; however, Google Ads simplifies the process by offering a suite of versatile ad formats to help businesses effectively reach their desired audience and meet their goals.