Most businesses prioritise Google Ads for their search marketing, and it’s no surprise – Google dominates the search engine market. But if you’re focusing exclusively on Google, you’re likely missing a powerful opportunity with Microsoft Bing Ads.
Learn how Social Media for SEO boosts rankings by driving traffic, increasing brand awareness, and earning backlinks with expert strategies from Link Digital. Social media for SEO is increasingly important in digital marketing, working alongside SEO as key marketing channels.
Learn what a website theme is and why it’s essential for small business websites. A website theme provides the framework for your site’s design, helping you control key elements like layout, colours, and fonts, ensuring a consistent and professional look.
At Link Digital, we’re always on the lookout for ways to make our business more efficient and financially savvy. For years, we used a credit card from our bank to handle our expenses, but it came with limitations and fees that held us back.
Google Ads is a powerful marketing tool, but a common frustration for advertisers is receiving clicks from people outside of their target country. Why does this happen, and how can you prevent it?
Are you fed up with long, generic training courses that are filled with irrelevant content and offer little to no personal support?
We are looking for a SEO / Content Marketing Specialist to join our thriving Digital marketing agency based in Hertford, Hertfordshire.
You’ve likely invested time and resources into creating a website that looks fantastic. But here’s the thing: a flashy, creative website doesn’t necessarily mean more leads or sales. This is where Conversion Rate Optimisation (CRO) comes in.
In recent years, the number of ecommerce businesses has surged, with thousands of new online stores launching each year. As the competition intensifies, so do advertising costs, making it increasingly challenging for small businesses to gain visibility and attract customers.
Are you a business looking to boost your online presence? Now is the perfect time to start with Google Ads, thanks to an incredible new sign-up offer.
TikTok has quickly become one of our go-to platforms for digital advertising, offering a low-cost way for businesses to reach their audiences.
Imagine this: you’ve got potential customers reaching out at all hours, but you can’t respond fast enough. Studies show that if you reply to a lead within the first five minutes, you’re 400% more likely to convert them compared to waiting ten minutes. But who can be available 24/7 to catch every lead instantly?
We are looking for a creative Content / Digital Marketing Executive to join our thriving Digital marketing agency based in Hertford, Hertfordshire.
The concept of “entities” in the context of information technology and databases has been around for several decades, but what is an entity? And specifically in the application of SEO and digital marketing.
A Google core update significantly alters the search engine’s ranking algorithm and systems. These updates are designed to improve the quality and relevance of search results for users.
The integration of e-commerce has transformed social media platforms into vibrant marketplaces where businesses can directly connect with their audience and drive sales.
Content marketing has become a cornerstone strategy for businesses seeking to engage with their audience, build brand authority, and drive customer engagement.
A well-designed website is incredibly important for marketing businesses and individuals. Choosing the type of site that you build also impacts how you can market your business.
Pay-per-click (PPC) advertising is a cornerstone for businesses aiming to skyrocket their online presence and boost conversions.
Whenever a new website, app or any software-based product is built, user experience (UX) and user interface (UI) design play a role. In other words, UX is like the performance of the vehicle, and UI is the looks and styling of the vehicle.
Released on April 2nd 2024, the latest annual release of WordPress, version 6.5, brings exciting new features for users of the world’s most popular CMS.
As of March 6th, Google is updating its Consent Mode to version 2, introducing changes that are crucial for any website that uses Google Analytics or Google Ads.
Online advertising requires a delicate balance between casting a wide net to capture potential customers and honing in on specific audience segments to maximise campaign effectiveness.
Click fraud is a fraudulent technique used to artificially inflate the number of clicks on pay-per-click (PPC) advertisements. Advertisers pay a fee in PPC advertising each time their ad is clicked.
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