SEO

It’s 7:35 Saturday evening, and I’m watching a program on the TV channel U & Yesterday. An advert catches my eye. I’m just about to buy a boat (it’s no gin palace), and the advert is for a range of washable rugs.

Social media is a competitive landscape, and visuals are often the first thing users notice. With billions of people scrolling through feeds daily, using the correct image sizes is vital for making a great first impression.

Internally, we often discuss organic traffic rather than just organic search engine traffic. Users have many channels to find answers to search queries that fall outside Google. i.e. Instagram, TikTok etc. Google’s global search share has fallen below 90% for the first time since 2015.

With so much content competing for attention online, getting your brand noticed is no small task. Traditional ads often get ignored or blocked entirely, but native advertising offers a more subtle approach. By blending seamlessly into the content people already enjoy, native ads engage audiences without feeling intrusive.

Most businesses prioritise Google Ads for their search marketing, and it’s no surprise – Google dominates the search engine market. But if you’re focusing exclusively on Google, you’re likely missing a powerful opportunity with Microsoft Bing Ads.

The concept of “entities” in the context of information technology and databases has been around for several decades, but what is an entity? And specifically in the application of SEO and digital marketing.