Free Digital Marketing Review
We’ll show you how to hit your business goals with result-driven digital marketing.
What is ChatGPT?
I asked this to Chat GPT and this was the response:
“ChatGPT is an open-source natural language processing (NLP) framework developed by Hugging Face. It is a transformer-based language model that can generate natural language responses to user input. ChatGPT can be used to build intelligent chatbots and conversational applications.”
This is the human version
ChatGPT (Chat Generative Pre-Trained Transformer) is a chatbot launched by a company called OpenAI. It uses specific language models to be able to have a conversation with an individual.
It is more than a simple chatbot (a computer program designed to simulate conversation with human users, especially over the internet.).
How you can interact with this chatbot is what is causing the hype.
Why is there so much hype?
We probably need to go back a little first.
Who is OpenAI?
“OpenAI is an AI research and deployment company. Our mission is to ensure that artificial general intelligence benefits all of humanity.”
How much money has been invested in OpenAI?
“At its launch (2016), OpenAI noted that it had $1 billion committed from Elon Musk, Sam Altman and co-founder Brockman, as well as Reid Hoffman, Jessica Livingston, Peter Thiel, Amazon Web Services (this makes the Azure angle here particularly interesting), Infosys and YC Research, though it did not anticipate spending that much in the ensuing few years.” More Info
In 2019 Microsoft invested $1 Billion (yes, that right £1B) into OpenAI and became the company’s exclusive cloud provider. At the same time, the companies partnered to develop a hardware and software platform within Microsoft Azure to develop it to support building Artificial General Intelligence (AGI).
On 23 Jan having had several rounds of further investment Microsoft confirmed that it was investing $10 Billion into OpenAI in return for the continued partnership and an alleged 49% stake in the business.
Microsoft has announced its commitment to integrate openAI technology into its Bing search engine and its Outlook email system. With the Bing integration allegedly launching in March 2023.
So what? Nobody uses Bing
According to StatCounter, Bing has a Desktop worldwide search market share of 8.95% in December 2022. But only a 0.5% market share of mobile search traffic.
Microsoft is hoping to grow its desktop market share and I’m sure they would be looking to offer a mobile product offering.
How does Google feel about this?
Well Google clearly stated in April 2022 (https://www.searchenginejournal.com/google-says-ai-generated-content-is-against-guidelines/444916/#close)
that any use of content created using AI was against its webmaster guidelines and considered spam.
This hasn’t stopped Google from making some serious moves at board level, inviting back Larry Page and Sergey Brin, Google’s founders to discuss the challenges of OPenAi. This is a significant move as they haven’t been involved in the business since 2019.
How are people using this tool?
These are just several examples we have come across in the last few weeks.
People asking for recipes
People asking it to write essays
A professor using ChatGPT to pass law exams
Using it to improve coding skills
Internally we have been using it to help with generating ad copy ideas, snippets for reviews, writing briefs and even high-level proposal overviews. We aren’t using it to just do the job for us but rather to work as a personal assistant helping with the tasks.
A word of caution!
Many people have asked questions with surprising results
Also, there are tools to check if the content is written by AI, ironically using AI to identify AI. Is anyone else feeling like the rise of robots is coming?
Need help with your website and marketing?
Book a FREE growth strategy session with our experts
Our award-winning team will review your website and marketing goals to provide you with crucial insight and advice.
4.9 STAR
Google reviews
With 10+ years of experience, Link Digital has helped hundreds of businesses to succeed online. We can help yours too!