What is a Google Core Update?
A Google core update significantly alters the search engine’s ranking algorithm and systems. These updates are designed to improve the quality and relevance of search results for users.
Is A TikTok Shop Worth it For Businesses?
The integration of e-commerce has transformed social media platforms into vibrant marketplaces where businesses can directly connect with their audience and drive sales.
What is Content Marketing? Is it important?
Content marketing has become a cornerstone strategy for businesses seeking to engage with their audience, build brand authority, and drive customer engagement.
Elementor vs Bespoke: Which is a better fit for your company?
A well-designed website is incredibly important for marketing businesses and individuals. Choosing the type of site that you build also impacts how you can market your business.
Top 5 Budget-Friendly PPC Tips in 2024
Pay-per-click (PPC) advertising is a cornerstone for businesses aiming to skyrocket their online presence and boost conversions.
What are UX and UI design and their differences?
Whenever a new website, app or any software-based product is built, user experience (UX) and user interface (UI) design play a role. In other words, UX is like the performance of the vehicle, and UI is the looks and styling of the vehicle.
Web Development News Updates – April 2024
Released on April 2nd 2024, the latest annual release of WordPress, version 6.5, brings exciting new features for users of the world’s most popular CMS.
Google Consent Mode 2: What You Need to Know for Your Business
As of March 6th, Google is updating its Consent Mode to version 2, introducing changes that are crucial for any website that uses Google Analytics or Google Ads.
Google Ads Broad Match Keywords: The Pros & Cons
Online advertising requires a delicate balance between casting a wide net to capture potential customers and honing in on specific audience segments to maximise campaign effectiveness.
What is Click Fraud?
Click fraud is a fraudulent technique used to artificially inflate the number of clicks on pay-per-click (PPC) advertisements. Advertisers pay a fee in PPC advertising each time their ad is clicked.
7 Great Reasons To Write Blog Posts
Ever wondered why having a blog on your website is like having a supercharged sales ally? Well, grab a seat because we’re about to spill the beans on how this simple yet mighty tool can take your digital marketing game to the next level.
White Label SEO Services: Your Brand, Our Expertise
White label SEO enables agencies to provide SEO services without the need to invest in an in-house team. In this guide, we’ll discuss the advantages of white label SEO services for agencies and how Link Digital can help.
The Importance of Updating Your Old Website Theme: Consequences of Neglect
Your website’s first impression on visitors can often be the difference between success and failure. One key element that influences this impression is your website’s theme.
Top 10 Digital Agencies in Hertfordshire 2024
Finding the right digital marketing agency in Hertfordshire can be a challenging task with so many to choose from these days. That’s why we’ve created this article to make it easier for you.
The ultimate 20 questions to ask your Website Designer
Your website is the hub of your digital marketing strategy and essential for online growth. Before signing on the dotted line with the company that will be designing and coding your new website, you want to be armed with the questions to ensure your project goes smoothly.
Email Marketing: Strategies for Success
Email marketing is a pillar of digital outreach, offering immense potential to engage and convert audiences. However, unlocking its full impact requires a strategic approach.
Top 5 Social Media Trends to Watch Out For in 2024
With social media, staying ahead of the curve is essential for businesses. As we look forward to 2024, it’s time to anticipate the major trends that will shape the social media landscape.
What is Schema and Why Is It Important for SEO?
In the Search Engine Optimisation (SEO) world, staying ahead of the curve is essential if you want to reach page one. A massively underutilised tool you can use to stand out from the competition is Schema markup.
What is a Keyword? Understanding Its Role in SEO and PPC
Keywords are pivotal for Search Engine Optimisation (SEO) and Paid Per Click (PPC) campaigns, but what is a keyword, and why does it hold such significance? At its simplest, a keyword is a word or phrase…
Mastering Google Ad Types
Navigating the intricacies of paid advertising can be challenging; however, Google Ads simplifies the process by offering a suite of versatile ad formats to help businesses effectively reach their desired audience and meet their goals.
Web Development News Update – November 2023
The beginning of November saw the release of the latest version of WordPress, version 6.4, which introduced numerous updates to the content management system.
Social Media Word Puzzle
As a change from the normal blog posts or news round-ups, why not have a little fun and try your luck with our social media word puzzle?
Google Updates in 2023 and Their Business Impacts
In the fast paced field of search engine optimisation, the landscape is constantly changing, and maintaining a robust online presence is paramount for businesses of all sizes. Google, consistently refines its search algorithms to enhance user experience…
Link Digital Partners with ClickPatrol to Safeguard UK Businesses from Click Fraud
We are excited to announce a strategic partnership with ClickPatrol, a cutting-edge click fraud prevention tool. This partnership aims to provide robust solutions to protect UK businesses from the growing threat of click fraud…
