What is marketing automation, and how can it help my business?
Marketing automation is the use of software and tools to automate repetitive marketing and sales tasks, and it’s becoming increasingly popular w…
What is Google Beta Testing?
Google Ads and Organic Search Result Beta Testing This page will provide regular updates on Google Ads and organic search beta testing activity. We wi…
Choosing The Correct CSS Framework
At Link Digital, we always look to use the right tool for the job, and often one of those tools we need to look at before we start creating a new webs …
Looking to Sell Your Website Design or Digital Marketing Agency? We Can Help!
We’re actively seeking to acquire agencies across the UK with 1-10 employees, including freelance businesses, and are particularly interested in…
Link Digital Achieve Cyber Essentials Certification
We are now Cyber Essentials Certified As part of our ongoing commitment to improving our process and standards across our business, we are pleased to …
If you haven’t heard of ChatGPT where have you been?
What is ChatGPT? I asked this to Chat GPT and this was the response: “ChatGPT is an open-source natural language processing (NLP) framework develope…
Google Local Services Ads UK – Is your business missing a trick?
What are Google Local Services Ads? Google local services ads are separate from traditional Google Ads. They are run using a different management plat…
What Are The Benefits Of Conversion Tracking?
Do you have marketing goals for your website? If your answer is yes, then you should be tracking conversions (if your answer is no, get in touch with us as we’d love to help understand your business and create a road map to success!).
Top UK Google Search Terms 2022
Google has released its top search terms for 2022, giving us a glimpse into what the world has had on its mind over the past 12 months. Now in a chang…
Google Vehicle Ads UK – Update March 2024
Update: According to Car Dealer Magazine, Google has confirmed that the Google Vehicle ads format will be launching later this year, so watch this spa…
Website Domain Authority Hijacking
Are Your Website’s Google Rankings Being Stolen? A new website scam has appeared in the last few weeks, of greatest concern is that it’s virtu…
Google’s Year in Search: Top 10 UK Searches of 2021
Google has released its top search terms for 2021, giving us a little glimpse into what the UK has had on its mind over the past 12 months. As Googl…
How Ecommerce Sites Can Prepare for Christmas
Black Friday may be over, but an even bigger shopping season is just around the corner: Christmas! This time of year presents a lot of opportunities f…
Search Intent: Four Types and How to Target Them
In modern SEO, trying to rank for keywords without considering the searcher’s intent is a big mistake. Search intent matters for PPC too, as you nee…
How to Set Up Google My Business: The 8 Step Guide
When it comes to local SEO, the first thing to do for any local business is to get your Google My Business (Now Google Business Profile) profile set u…
Cyber Security Awareness Month: How to Keep Your Website Secure
Is your website secure? October is Cyber Security Awareness Month, so it’s a good time to reflect on your site and think about possible vulnerabilit…
Make Your Landing Pages SEO-Friendly
There’s no denying that the main purpose of landing pages is usually to drive conversions. If you have a paid advertising or email campaign, you nee…
How to Write Product Descriptions That Convert
Writing product descriptions is easy enough. Writing product descriptions that convert is where many marketers and business owners struggle. This can …
Digital Marketing for Charities: 8 Strategies to Use
Digital marketing is a great tool for charities to fundraise and increase awareness. However, with so many channels and platforms, it can be a little …
How to Set Up Your Google My Business Short Name in 3 Easy Steps
Google My Business (Now Google Business Profile) recently – depending on when you’re reading this – rolled out an important new feat…
10 Powerful Persuasive Language Techniques to Use in Your Digital Business Copy
Have you heard the phrase – Content is King? The hashtag #contentmarketing has over 638,639 followers on LinkedIn and has noticeably taken over …
How to Setup Google My Business to Generate Free Local Leads
Google’s local search results have almost become a separate search engine. Google uses a slightly different algorithm to provide users with a lo…
How to Use Google Correlate to Build Content and Skyrocket Your SEO
Google Trends and Insights for Search have always been largely utilised tools for SEO’s and marketers since their introductions. But for a short…
How to Set Effective Digital Marketing Objectives
Running a business without clear goals would be like trying to drive a car to Italy with no steering wheel or any GPS navigation aids to help you get …
