Cyber Security Awareness Month: How to Keep Your Website Secure
Is your website secure? October is Cyber Security Awareness Month, so it’s a good time to reflect on your site and think about possible vulnerabilit…
Make Your Landing Pages SEO-Friendly
There’s no denying that the main purpose of landing pages is usually to drive conversions. If you have a paid advertising or email campaign, you nee…
How to Write Product Descriptions That Convert
Writing product descriptions is easy enough. Writing product descriptions that convert is where many marketers and business owners struggle. This can …
Digital Marketing for Charities: 8 Strategies to Use
Digital marketing is a great tool for charities to fundraise and increase awareness. However, with so many channels and platforms, it can be a little …
How to Set Up Your Google My Business Short Name in 3 Easy Steps
Google My Business (Now Google Business Profile) recently – depending on when you’re reading this – rolled out an important new feat…
10 Powerful Persuasive Language Techniques to Use in Your Digital Business Copy
Have you heard the phrase – Content is King? The hashtag #contentmarketing has over 638,639 followers on LinkedIn and has noticeably taken over …
How to Setup Google My Business to Generate Free Local Leads
Google’s local search results have almost become a separate search engine. Google uses a slightly different algorithm to provide users with a lo…
How to Use Google Correlate to Build Content and Skyrocket Your SEO
Google Trends and Insights for Search have always been largely utilised tools for SEO’s and marketers since their introductions. But for a short…
How to Set Effective Digital Marketing Objectives
Running a business without clear goals would be like trying to drive a car to Italy with no steering wheel or any GPS navigation aids to help you get …
Improve your Google Ads Quality Score with these 4 easy steps
Your quality score is determined by three factors: the expected CTR (Click Through Rate), ad relevance and landing page experience. A measurement of t…
4 Things Your Small Business Website Design Needs
If you’re a small business owner, you might be looking at your website’s design as nothing more than a fancy business card. Looking at it through …
5 Ways to 5x Your Content – Repurpose Content & Capture More Traffic
With attention spans ever decreasing in the online world and competition for that attention constantly on the rise, is your content really working as …
4 Essential Website Features You Need to Gain and Keep Traffic
Whether you’re a seasoned online professional or just starting to dip your feet into the digital water, you’ll likely have explored building a web…
Link expands through acquisition
Link Digital today announced that it has acquired the award winning agency Bread, making the combined company one of the leading digital agencies in …
Google penalties explained
An unexpected drop in your website’s positioning within search results is a possible sign that you have been hit by a penalty. Such a drop could…
Link Digital up for four HDA2016 awards
We are pleased to announce that Link Digital has been nominated in four categories for the upcoming Hertfordshire Digital Awards 2016….
Website Launch Checklist 11 Ideas
Building your business website can be quite a daunting prospect. You want the front of your site to be impressive, and your branding to be on point. B…
Simple ways to improve your ecommerce website
In January this year, Econsultancy reported that eCommerce sales were expected to be responsible for a whopping ‘£52.25 billion in the UK this year…
The hashtag and social media marketing Why?
Head back 20 years and the hash symbol was nothing more than the puzzling symbol sitting at the bottom of your home telephone keypad. Today, the rise …
Top Five Facebook business benefits
According to Mark Zuckerberg’s official Facebook Page, on Monday 24 August 2015, Facebook achieved a new milestone when “1 in 7 people on Earth us…
Simple steps to creating killer copy
No matter how great your product or service is, it will never reach its full potential if your marketing strategy is substandard. Sales copy is a cost…
How to build a brand for your business today
No matter the size of your business, establishing a strong brand should be an integral part of your business plan. Whether you work within the busines…
7 Common and costly PPC marketing mistakes to avoid
There’s more to PPC management than simply setting up the odd campaign or two and letting them run indefinitely. Used well PPC is a great digital ma…
10 easy ways to grow your email list
Email marketing campaigns have been highlighted by Smart Insight’s 2015 Managing Digital Marketing report as one of the most successful forms of mar…
