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With so many options, finding the right digital marketing agency in Hertfordshire can be a daunting task. That’s why we’ve created this article to help make it easier for you.
We’ve carefully evaluated the top digital marketing agencies in Hertfordshire. Though it might seem we are biased, the metrics we’ve used for comparison are from independent sources and the agencies’ own websites. We also welcome any feedback or corrections.
Key Considerations When Choosing a Digital Agency:
- Services: Assess your needs. Are you looking for a specialist or a full-service agency?
- Experience and Team Size: Choose an agency with a solid track record and the capacity to handle your requirements.
- Proven Results: Seek out proof of success, such as case studies, accreditations, and Google reviews.
- SEO Performance: An agency’s own SEO success can be a good indicator of their ability to improve your rankings.
- Pricing: You need an agency that will suit your budget. We suspect that all of the agencies compared have a similar hourly rate, but some agencies have a higher minimum service plan and contract.
- Financial Stability: It’s important to select an agency with a robust financial background, especially since many agencies have come and gone in recent years.
With these factors in mind, let’s dive into the top digital marketing agencies in Hertfordshire.
Services
Link | Cariad | Honcho | Brick | Distinctly | Tim’s | MCS | Inner Media | Wagada | C4B | |
---|---|---|---|---|---|---|---|---|---|---|
Web Design & Build | ||||||||||
SEO | ||||||||||
PPC | ||||||||||
Social Media Management | ||||||||||
Social Media Ads | ||||||||||
Email Marketing | ||||||||||
Creative/Print Services | ||||||||||
Content & Copywriting | ||||||||||
Photography & Video | ||||||||||
Animation / Explainer Video | ||||||||||
Sales & Marketing Automation |
Most agencies we’ve compared are somewhat full-service and offer web design, SEO, and PPC. Honcho and Distinctly specialise in search marketing, making them a great choice for large businesses with a focus on search marketing and have a sizeable budget, but they won’t build your website.
Beyond this list, there are many agencies and freelancers specialising in web design. They might be a good fit if you do not require any marketing or you’re willing to work with multiple agencies.
Experience & Capacity
Link | Cariad | Honcho | Brick | Distinctly | Tim’s | MCS | Inner Media | Wagada | C4B | |
---|---|---|---|---|---|---|---|---|---|---|
Year Established | 2013 | 2009 | 2008 | 2018 | 2009 | 2018 | 1983 | 2003 | 2014 | 2012 |
Team Size | 14 | 18 | 50 | 3 | 36 | 2 | 8 | 18 | 20 | 13 |
Location | Hertford | Hertford | Hertford | Watford | Rickmansworth | Stevenage | Hatfield | Cuffley | St Albans | Royston |
Honcho and Distinctly stand out as the most established, both in terms of age and team size, which is double that of the others. This reflects their focus on working with larger businesses and budgets.
Brick Digital and Tim’s Digital are the newest on the scene and have smaller teams. With them, you’re likely to receive a personal service directly from the founders. However, be mindful of their capacity for larger projects.
The other six agencies, including Link Digital, fall into the mid-range category. Each has a team of 10-20 staff and a decade or more of experience.
These metrics were reported by Companies House in January 2024 with some manual adjustments based on information from the agencies websites.
SEO Of Their Own Website
Link | Cariad | Honcho | Brick | Distinctly | Tim’s | MCS | Inner Media | Wagada | C4B | |
---|---|---|---|---|---|---|---|---|---|---|
Google Core Web Vitals | Passed | Failed | Passed | No Data | No Data | No Data | No Data | No Data | No Data | No Data |
– Performance | 98% | 34% | 55% | 41% | 71% | 40% | 50% | 58% | 28% | 74% |
– Accessibility | 94% | 88% | 86% | 87% | 84% | 91% | 79% | 88% | 75% | 87% |
– Best Practice | 100% | 100% | 78% | 96% | 100% | 100% | 96% | 96% | 74% | 100% |
– SEO | 100% | 90% | 98% | 82% | 98% | 100% | 96% | 79% | 85% | 100% |
Domain Authority (MOZ) | 32 | 32 | 37 | 21 | 35 | 14 | 24 | 31 | 28 | 34 |
UK Keywords (top 100) | 695 | 457 | 513 | 298 | 465 | 153 | 327 | 523 | 539 | 66 |
Blog Posts in 2023 | 23 | 43 | 36 | 0 | 33 | 2 | 11 | 60 | 11 | 12 |
The search engine optimisation (SEO) of an agency’s own website offers some insight into what they can achieve for you. Interestingly, the two largest agencies, both specialising in search marketing, did not score highest across many SEO metrics. A key factor here is Core Web Vitals, which requires web development skills.
Website speed, a widely recognised ranking factor, also revealed surprising results with most agencies scoring disappointingly in this area. To those agencies reading this – if you need assistance, feel free to reach out to us for help 😉
These insights are based on data from Google Page Speed Insights and SEMRush taken in January 2024.
Accreditations & Partnerships
Link | Cariad | Honcho | Brick | Distinctly | Tim’s | MCS | Inner Media | Wagada | C4B | |
---|---|---|---|---|---|---|---|---|---|---|
Google Ad Partner | ||||||||||
Microsoft Ad Partner | ||||||||||
Meta Ad Partner | ||||||||||
Amazon Ad Partner | ||||||||||
Shopify Partner | ||||||||||
Cyber Essentials |
Remarkably, only Link Digital and C4B hold Cyber Essentials security certification. Given that these agencies will have access to your website, customer data, and advertising accounts, we believe that a stronger emphasis on security should be a priority for all agencies.
Track Record
Link | Cariad | Honcho | Brick | Distinctly | Tim’s | MCS | Inner Media | Wagada | C4B | |
---|---|---|---|---|---|---|---|---|---|---|
Average Google Review Stars | 4.8 | 4.9 | 4.9 | 5 | 5 | 5 | 5 | 5 | 4.9 | 5 |
Number of Google Reviews | 24 | 40 | 17 | 10 | 14 | 31 | 15 | 3 | 71 | 11 |
Case Studies | 19 | 0 | 24 | 11 | 35 | 0 | 30 | 7 | 14 | 19 |
Web Design Portfolio | 86 | 47 | n/a | 0 | n/a | 0 | 10 | 29 | 2 | 0 |
All of the agencies featured have positive Google Reviews. Wagada leads with 71 reviews averaging 4.9 stars, although many of those reviews are for webinars and training rather than managed services.
The majority of agencies have published case studies on their website with impressive results. Link Digital has the largest published website portfolio.
Pricing
Link | Cariad | Honcho | Brick | Distinctly | Tim’s | MCS | Inner Media | Wagada | C4B | |
---|---|---|---|---|---|---|---|---|---|---|
Starting Price for Marketing | from £395/m | from £1.5k/m | high-end | mid-range | from £3k/m | mid-range | from £800/m | mid-range | mid-range | from £1.5k/m |
Starting Price for Web Design | from £2,475 | from £50/m | n/a | mid-range | n/a | mid-range | mid-range | mid-range | mid-range | mid-range |
Prices Available on Website | yes | partial | no | no | partial | no | partial | no | no | partial |
Link Digital’s pricing is available online, but most agencies prefer not to publish this information which made this comparison challenging. We sourced some information from their websites but for accurate pricing, contacting them directly is recommended.
Financial Stability
Link | Cariad | Honcho | Brick | Distinctly | Tim’s | MCS | Inner Media | Wagada | C4B | |
---|---|---|---|---|---|---|---|---|---|---|
Credit Score | 76 | 72 | 58 | 59 | 76 | 41 | 40 | 54 | 69 | 59 |
Cash | £234k | £96k | £146k | £155k | £601k | £87k | £177k | £295k | £361k | £46k |
Given that we are comparing the top 10 digital agencies in Hertfordshire, each of them are in a relatively strong financial position. We believe they can be trusted with your marketing budget.
If you’re considering other agencies, you can assess their financial stability through resources like Endole and Companies House.
Summary
If you’re seeking a full-service agency in Hertfordshire that has a proven track record, then we believe that Link Digital, Cariad Marketing, and C4B are your top choices.
For those with a sizeable budget focusing solely on search marketing, Honcho and Distinctly are search specialists and excellent options.
In need of marketing automation? Link Digital offers a bespoke CRM platform, Sales Igniter, while Cariad and Wagada are HubSpot partners.
For creative and print services, Link Digital, along with Cariad Marketing, MCS Creative, Inner Media, and C4B, are well-equipped to assist.
While we’ve highlighted the top 10 digital agencies in Hertfordshire, remember there are dozens more commendable agencies. Keep these metrics in mind when making your selection.
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