Why is Everyone Switching to Bluesky?

Why is Everyone Switching to Bluesky?

Recently, many users have left Twitter (now X) for Bluesky, driven by dissatisfaction with moderation policies, algorithm changes and increasing emphasis on paid features. Twitter’s frequent updates have made it feel less reliable, pushing users to find alternatives. Bluesky offers a familiar social media experience with greater user control and decentralisation. Though still new, it’s gaining attention as a promising Twitter alternative, attracting those looking for a fresh start and more control over their online presence.

How Bluesky Works

Bluesky runs on the AT Protocol, putting control back in your hands. Unlike Twitter, where a single company dictates moderation, algorithms and policies, Bluesky allows you to shape your own experience. You can pick custom feeds instead of relying on a single algorithm, filter content based on your preferences and move your account between different services without losing your identity.

If you’ve been using Bluesky for a while, you’ve likely noticed how smooth and familiar it feels, like Twitter before all the chaos. But under the surface, it’s built differently. Its decentralised structure means no single entity has complete control, and as more third-party tools emerge, your options will only expand. You’re not just another user feeding data into an ad-driven machine; you have real control over your interactions. Bluesky isn’t just another social platform, it’s a growing ecosystem built around choice, flexibility and transparency.

The Functionality of Bluesky Compared to Other Platforms

Bluesky might look like Twitter on the surface, but its functionality offers a more customisable experience. One of its standout features is custom feeds—you’re not stuck with a single algorithm deciding what you see. Instead, you can follow feeds tailored to your interests, whether that’s breaking news, niche communities or content curated by independent developers.

Moderation is also more flexible. While there’s a default system in place, you can apply additional filters, block unwanted content or use third-party moderation tools for more control. Unlike platforms that prioritise engagement driven algorithms, Bluesky doesn’t push content for maximum reach. There are no ads manipulating what appears in your timeline, creating a more organic browsing experience.

Bluesky is still evolving, but its open approach to features and user control makes it a refreshing alternative to traditional social media. As more tools and integrations roll out, its flexibility will only continue to grow.

Why Should You Invest Your Time into Another Social Platform?

With so many social platforms competing for attention, it’s fair to ask whether Bluesky is worth your time. If you’ve grown frustrated with the unpredictability of mainstream platforms—sudden policy changes, algorithm shifts and increasing restrictions on free features—Bluesky offers a more stable and community focused alternative. It brings back the feeling of a chronological, ad-free feed while giving you more control over what you see and how you interact.

Engagement on Bluesky feels more organic. Without an algorithm forcing viral content into your timeline, conversations feel more intentional, and communities develop naturally. Plus, as the platform grows, more third-party tools and integrations will improve the experience.

Investing time into Bluesky now means getting in early on a platform that prioritises user choice and transparency. Whether you’re looking for a fresh start or simply a social space that isn’t dictated by corporate interests, Bluesky is an exciting option with real long-term potential.

Link Digital’s Perspective on the Twitter Shift

For years, Twitter was the go-to platform for web developer John—an essential tool for networking, industry news and engaging discussions. But recent events have made it harder to justify staying. Elon Musk’s erratic leadership, controversial policy changes and public alignment with figures like Donald Trump have only fuelled the growing frustration among users like John.

John isn’t alone. Many professionals are leaving X, fed up with the platform’s instability and shifting priorities. With Musk’s unpredictable influence shaping its future, the sense of community that once made Twitter valuable is fading.

Bluesky, with its open approach and greater user control, offers an appealing alternative. John has already made the switch, attracted to its transparency and freedom from corporate interference. As more users make the change, it’s clear that Twitter’s dominance is no longer certain—alternative platforms are stepping up, and the future of social media is heading in a new direction.

What Next?

Bluesky’s future looks promising, with more features and enhancements on the way. As the platform expands, expect further customisation options, improved moderation tools and increased third-party integrations. With 27.44 million users and around 3.5 million daily active users in the US and UK (Backlinko), the community is growing rapidly, and user feedback will play a significant role in shaping its direction.

As Bluesky continues to evolve, its focus on transparency and user control remains as its focus. Now is the perfect time to explore its potential, connect with new communities and take full advantage of its flexible, user-centric experience. If you’re setting up your profile, ensure your visuals fit—view our image sizes guide for the best Bluesky dimensions. Try our social media calendar if you need some ideas for your socials. Keep an eye on Bluesky—it’s still relatively early, but the future looks promising within the social media space.