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Outrank your local competitors on Google
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Website optimisation
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Google Business profile optimisation
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Get more local customers
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What is Local SEO?
Local Search Engine Optimisation (SEO), is the process of improving your website’s visibility for location-based searches. It’s about making sure your business shows up when your customers are searching on Google for the services you offer in your area.
Think of it this way. When someone searches for “restaurants near me” or “dentist in Hertfordshire,” Local SEO ensures that your business pops up in these searches. This is particularly important for businesses that rely heavily on foot traffic or serve a specific area.
For a free local SEO audit and consultation, call Link Digital on 0345 307 3380
How it works
How does Google decide which local businesses to rank highest?
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Proximity
Google uses the location of the person searching and any locations included in their search query to determine the rankings.
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Relevance
How relevant is the search term to the business and the content on it’s website? We optimise and create relevant content for you.
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Authority
What is the authority of the local business? Google uses various signals like reviews and links to decide a business’ authority.
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Need help improving?
Book a 30-minute Zoom call to learn more about our local SEO services.
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100% Satisfaction Guaranteed
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Proper Communication
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Experienced Team
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Affordable Services
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Proven Track Record
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What you can expect
Our local SEO approach
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Month 1: Google Business profile
During the first month, we’ll focus on your Google Business profile. If you don’t already have a profile set up, we’ll handle that for you. If you do, we’ll fine-tune it and ensure your business details are accurate, compelling, and easily found by local customers – setting the foundation for your Local SEO success.
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Month 2: On-page optimisation
We will refine your website’s content and code to make your website more ‘findable’ in local search results.
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Ongoing: local citations, link building & fresh content
Our ongoing efforts focus on creating high-quality, local backlinks and accurate directory listings for your business. Coupled with creating fresh, keyword-rich content, we continually enhance your local online presence. Expect regular performance updates and detailed reports on the work accomplished.
Affordable Local SEO Services
Tailored to the needs of your local business.
LOCAL SEO
Single Location
A fully managed monthly SEO service for business targeting local keywords in one town or area.
- No Minimum Contract
- Keyword Research & Analysis
- Up to 10 local keywords
- SEO Plan & Work Schedule
- Competitor analysis
- Content Optimisation
- Quality Link Building
- Google Business Profile Optimisation
- Monthly on-site optimisation
- Monthly Analysis & Reporting
- Dedicated Account Manager
- No Contract
- Free Set up
- Single Location
LOCAL SEO
Multiple Locations
A fully managed monthly SEO service for businesses with multiple UK locations.
- No Minimum Contract
- Keyword Research & Analysis
- Unlimited local keywords
- SEO Plan & Work Schedule
- Competitor analysis
- Content Optimisation
- Quality Link Building
- Google Business Profile Optimisation
- Monthly on-site optimisation
- Monthly Analysis & Reporting
- Dedicated Account Manager
- No Contract
- Free Set up
- Multiple Locations
Need something else? Call 0345 307 3380 for a custom quote.
Local SEO statistics
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Millennials are 50% more likely to use local search when they’re on the go — and twice as likely as other age groups to search for a business to visit immediately (Review rackers)
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Over 50% of ‘near me’ searches result in a physical store visit. (Media Post)
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46% of all searches on Google are for a local business or local service (Search Engine Roundtable)
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More consumers are reading online reviews than ever before. In 2021, 77% ‘always’ or ‘regularly’ read them when browsing for local businesses (up from 60% in 2020). (Bright Local)
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More consumers use Google to evaluate local businesses than ever before. In 2021, 81% did, but in the year before that, just 63% did. (Bright Local)
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From January 2020 to July 2020, there was a 61% increase in calls from Google Business Profile, and 49% of businesses received more than 1,000 search views per month. (Local Viking)
Don’t just take our word for it
See what others have to say
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Local SEO
Frequently asked questions
What is a Google Business Profile (aka Google My Business)?
Is local SEO only for businesses with physical locations?
How can you help me get more Google reviews?
✅ We can help send an email to all of your past customers inviting them to leave you a review.
✅ Each time a customer places an order, we can automate sending review requests to customers by email and SMS.
✅ We can create QR codes and design business cards for review requests, which are especially effective for in-person interactions.
What is on-page optimisation?
There is a vast range of metrics to consider when optimizing on-page signals. When we engage with a client, we’ll always run a full site audit in the first month to make sure their site is sending all the right signals to Google.
✅ Title tag + Header tag review
✅ Is there enough content, and is it locally relevant?
✅ Is there a call to action on your site to drive conversions?
✅ Is it easy for a user to navigate and get in contact?
What is link building and why is it important?
What are local citations?
We’ll run a full audit of the citations for your business, making sure that we build out and clean up citations on the most powerful directories to ensure your business is listed correctly.