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Outrank your local competitors on Google

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Website optimisation

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Google Business profile optimisation

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Get more local customers

Local SEO Agency Hertfordshire

What is Local SEO?

Local Search Engine Optimisation (SEO), is the process of improving your website’s visibility for location-based searches. It’s about making sure your business shows up when your customers are searching on Google for the services you offer in your area.

Think of it this way. When someone searches for “restaurants near me” or “dentist in Hertfordshire,” Local SEO ensures that your business pops up in these searches. This is particularly important for businesses that rely heavily on foot traffic or serve a specific area.

For a free local SEO audit and consultation, call Link Digital on 0345 307 3380

How it works

How does Google decide which local businesses to rank highest?

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Proximity

Google uses the location of the person searching and any locations included in their search query to determine the rankings.

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Relevance

How relevant is the search term to the business and the content on it’s website? We optimise and create relevant content for you.

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Authority

What is the authority of the local business? Google uses various signals like reviews and links to decide a business’ authority.

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Need help improving?

Book a 30-minute Zoom call to learn more about our local SEO services.

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100% Satisfaction Guaranteed

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Proper Communication

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Experienced Team

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Affordable Services

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Proven Track Record

Local SEO Services

What you can expect

Our local SEO approach

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Month 1: Google Business profile

During the first month, we’ll focus on your Google Business profile. If you don’t already have a profile set up, we’ll handle that for you. If you do, we’ll fine-tune it and ensure your business details are accurate, compelling, and easily found by local customers – setting the foundation for your Local SEO success.

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Month 2: On-page optimisation

We will refine your website’s content and code to make your website more ‘findable’ in local search results.

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Ongoing: local citations, link building & fresh content

Our ongoing efforts focus on creating high-quality, local backlinks and accurate directory listings for your business. Coupled with creating fresh, keyword-rich content, we continually enhance your local online presence. Expect regular performance updates and detailed reports on the work accomplished.

Affordable Local SEO Services

Tailored to the needs of your local business.

LOCAL SEO

Single Location

A fully managed monthly SEO service for business targeting local keywords in one town or area.

  • No Minimum Contract
  • Keyword Research & Analysis
  • Up to 10 local keywords
  • SEO Plan & Work Schedule
  • Competitor analysis
  • Content Optimisation
  • Quality Link Building
  • Google Business Profile Optimisation
  • Monthly on-site optimisation
  • Monthly Analysis & Reporting
  • Dedicated Account Manager
  • No Contract
  • Free Set up
  • Single Location
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LOCAL SEO

Multiple Locations

A fully managed monthly SEO service for businesses with multiple UK locations.

  • No Minimum Contract
  • Keyword Research & Analysis
  • Unlimited local keywords
  • SEO Plan & Work Schedule
  • Competitor analysis
  • Content Optimisation
  • Quality Link Building
  • Google Business Profile Optimisation
  • Monthly on-site optimisation
  • Monthly Analysis & Reporting
  • Dedicated Account Manager
  • No Contract
  • Free Set up
  • Multiple Locations
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Need something else? Call 0345 307 3380 for a custom quote.

Local SEO statistics

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Millennials are 50% more likely to use local search when they’re on the go — and twice as likely as other age groups to search for a business to visit immediately (Review rackers)

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Over 50% of ‘near me’ searches result in a physical store visit. (Media Post)

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46% of all searches on Google are for a local business or local service (Search Engine Roundtable)

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More consumers are reading online reviews than ever before. In 2021, 77% ‘always’ or ‘regularly’ read them when browsing for local businesses (up from 60% in 2020). (Bright Local)

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More consumers use Google to evaluate local businesses than ever before. In 2021, 81% did, but in the year before that, just 63% did. (Bright Local)

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From January 2020 to July 2020, there was a 61% increase in calls from Google Business Profile, and 49% of businesses received more than 1,000 search views per month. (Local Viking)

Don’t just take our word for it

See what others have to say

Local SEO - gmblogo
Excellent
Link Digital
4.9
Based on 34 reviews
Local SEO - ALV UjXsr9kAFgbW7yP7IUqGpxLi9BcdhCJxmhovsQ7KYVBzq8GfnA0=s120 c rp mo s48 ba2 br100
David Anderson
We recently commissioned LinkDigital to renew our website and we honestly could not be happier with the end result! In this day and age, lots of marketing and website development companies look the same, and are full of promises so it always feels like a bit of a gamble when you go into contract with one of them, but from the get go we knew from the amount of time and effort the team put into our enquiry that this was a very professional and hard working team. Jack initially handled our enquiry, asked lots of questions of what we wanted and seemed genuinely interested in our business and goals, and he even applied a promotional discount to our website price (which he allowed us to finance over 3 separate payments) before handing us over to the team responsible for building and developing the site, which is where Melissa came in; Melissa was absolutely fantastic and showed the patience of a saint as we added to the site, tweaked things and changed everything from colours right down to text. The site just got better and better as Melissa continued to add various details from photos to links and technical data. We are just absolutely thrilled with the finished article and it is clear to see the amount of time and effort which has went into the site. I would simply finish by saying: if you want a cheap and cheerful website which will be thrown together in a few days, you probably don’t want to use LinkDigital as they take care and time to fully assemble a proper website, which requires input from you the client and lots of information sharing, but once the effort has been put in, you will not be disappointed. Don’t have any doubts, if you employ the services of LinkDigital, you will get a quality product if you decide to go with them, they really care about the quality of what they build as it is essentially their advert for what they create, and their prices are fair when you consider the quality of the product. We would give them 6 stars if we could 😊
Local SEO - ACg8ocJsGKcIK1tSO5GDUN ikMd23SRbBJkfDFxYPvWQYltjbrRIFQ=s120 c rp mo s48 br100
Avi BenEzra
I work with Mark for many years. Mark and his team created for me 2 websites and manging the digital marketing campaigns. Mark you are amazing, its such a pleasure to work with you, you and your team are one of the only ones that I know that can deliver any task.
Local SEO - ACg8ocLF RJu7f ztY472ZS90lTiWhpvhq3WPFjpFOllSkDtcqVq7w=s120 c rp mo s48 br100
Franco Cuffaro
We recently had the pleasure of using Link Digital to enhance the functionality of our website and we couldn’t be happier with the results.

Not only did they address our immediate needs, but they also provided valuable recommendations to further improve usability and efficiency.

Thanks to Link Digital, our website is now more user-friendly and reliable. We highly recommend their expertise and exceptional service.
Local SEO - ALV UjUPIIPINiUsYSrnsE7Tojzfy0j9dcqdHLZVfaAKWyjsSQs Sq7T w=s120 c rp mo s48 br100
Naji Kassir
Melissa and the rest of Linkdigital did a fantastic job redesigning our website content and look. We are delighted with the services they provide.
Local SEO - ALV UjW0Ph5Lvkjishbufz71vzjZmlomNAUXRhCq6FFZl4qBj2tZKrPb=s120 c rp mo s48 br100
Ian Hutchinson
Link Digital are a great team to work with, can't recommend them enough. Communication was great throughout the project and they produced exactly what we needed taking on our input but also advising with their expertise. Look forward to working with you more. Thanks again.
Local SEO - ACg8ocIq1PVn1yT6US4ODQaRM437IufDw3Pv3Dhc2XlzhWIcTVZliw=s120 c rp mo s48 br100
Mike Hamlin
They produced exactly what I wanted both quickly and cost effectively
Local SEO - ACg8ocL169YEfzn0GSohNjdyfHXI9lgQZUhJ5VY6P3nXsGlxJAhnPg=s120 c rp mo s48 br100
James Morrison
I wanted to drop you a message to say we are really pleased with the website, Melissa has been very patient with us and we look forward working with you further.
Local SEO - ALV UjUNOmJ on XhnsKesIxc7ncLQJwWeTC5cEkVaX2WXVgKk5D1vo=s120 c rp mo s48 br100
Steve Saunders
Love the new Social Media Content Planner
Local SEO - ACg8ocIRMwzDy7rsPQr4CGaAC RZb5ifI82QbnsbvoCOyMaDxRD pQo=s120 c rp mo s48 br100
Jesse Chinwo
Phenomenal communication and service! So pleased, big shout out to Melissa who was amazing throughout.
Local SEO - ALV UjVEEcLi8pP6Vy3 s 9gAG1Ufshet0CUZONb3awbRYfFLx8hAgLW=s120 c rp mo s48 br100
Brian Simmons
Link Digital is a really great company to work with, Mark certainly knows his stuff. I highly recommend all of the team. Many thanks.
Local SEO - ALV UjV16GHAyQz6CspMTy8TCs0y7Nw V S1pq vFOtVRtsghT0 SuXc=s120 c rp mo s48 br100
Adam T
Link Digital are superb in all aspects. Our previous web developer favourite words were "chargeable" even for things that were not right from the get go... as soon as the site went live there was no support and bills kept raining down... so we looked to change more out of frustration rather than necessity... But so glad we did! Working with Link Digital was easy going and together we got a more functional site, better loading speeds and all round better results from our site than ever before. Link Digital handled the new website design plus on going do our SEO and Adwords management and I will give them 10/10 in every area. The most important factor though is we have seen a substantial increase to business since working with LinkDigital. Highly recommended.
Local SEO - ACg8ocJ1jyWyQMQUaucypSHwJgU5RjcpKvvZd4GWBt3uLPLjoLGERg=s120 c rp mo s48 br100
Wes Pierce
Great service, have driven up google search rankings and are a pleasure to work with.
Local SEO - ACg8ocIH9xvSMmUTWM4pwtfjpztU6j8r5pU6pUEh46CkWhfPYr6 zg=s120 c rp mo s48 br100
Sam Ward
Worked with Mark across several sites now. The whole LinkDigital team is brilliant and easy to work with. The websites we have them manage have all seen increases in sales/leads and our adword spend, returns so much more now. Since employing LinkDigital for our SEO management as well, organic placement is up, with us seeing 1st page hits across many of our keywords in competitive markets. Google analytics all aspects have been increasing and most importantly all this has resulted in increased turnover and profits. Worth every penny of investment and more.
Local SEO - ACg8ocLt4hT1cP5Ya 520F0ef4XRCaT176thAxHmZqTQAjXb3obsTw=s120 c rp mo s48 br100
Imran Kassim
Really great company to work with, highly recommended.
Local SEO - ALV UjV6js6xa27feEFTzwypSyPCRkWhRBuoDkqRN80ZRkYki8euFhw=s120 c rp mo s48 br100
Amazing Apprenticeships
Link Digital have been a fantastic support, always on-hand with advice and solutions.
Local SEO - ALV UjUVd2jLZCFGItey3W4fAyakEcIE1mGUkajwSxG559vkAT43dUER=s120 c rp mo s48 ba2 br100
Costa Ouloupis
A great company to work with, Mark is a true gem, within a few weeks i have noticed an uplift in business, all my website and marketing requirments have been fully met. Thanks Guys
Local SEO - ALV UjWeGb35ycElJLzw8EeM1ajiJCa6pQ7aP jLDDWZhdLs zFk338V=s120 c rp mo s48 br100
Jonathan C.S
I have just started an online based business and was recommended Link Digital through a friend of mine. Mark and the team have provided a fantastic service and product.

I have felt comfortable during the entire process of the website build and know that any questions or ideas I have will be listened too and acknowledged.

Mark has also provided brilliant knowledge and ideas that have helped to solidify the foundations and ultimate goal the business and its services set out to achieve.

I highly recommend people consider using Link Digital for any website development needs.
Local SEO - ACg8ocJsVk3UjG4Q4 qJEjajQM2JYRYFY20fQySmGzvI aYZN1NJlw=s120 c rp mo s48 br100
Linia Skin
Mark and his team have been nothing but exceptional! Mark has been assisting me with a rebranding project and I am so grateful for both his time and efforts to support me in my vision. I'm certainly tenacious in character, but Mark and his team at Link Digital have been extremely patient and understanding. I'm super excited to see the finished product and would highly recommend their services. If you are looking for a warm and friendly team, who take their time to understand your requirements, then Link Digital is for you! Thanks Mark, appreciate you! Kind regards, Verity.
Local SEO - ALV UjVAMqGWTVDujfai9u3R6mYs cKQqCDYmJPfCdy76pp7Lq0isLg=s120 c rp mo s48 br100
Carlo Pegna
Impressive turn around with the website migration, thank you. League above the customer service of the hosting supplier I migrated from.
Local SEO - ACg8ocLKRo73YVT X VjPUJ8S HTji ycCr2rQ1j43n 45Sp4qTLXw=s120 c rp mo s48 br100
Kristian Reddy
Pete has done an outstanding job at building my website. It is exactly what i wanted it to be. Thank you very much.
Local SEO - ALV UjUxvzow YRxXBrzU8ho8Z8p5K6TPz2ZyXUJ2GFyDLT0C9Z3ojAIqA=s120 c rp mo s48 ba2 br100
Lola Bailey
Link Digital is the type of website design company most business owners can only dream about. Under Peter's exceptional leadership, we now have a website that not only brings our vision to life but is slick and cool and intuitive to navigate. Link Digital has become our go-to web design company and I have no hesitation in highly recommending the LD team. An accolade I rarely give.
Local SEO - ACg8ocKonBJJJ 54BOethDf8vLbvkbPDuzk1PAtBJvAzn7xtlGRXQ=s120 c rp mo s48 br100
Tecker Twins
WOW! Such a great team who have helped us finish a website after using other not so qualified developers. Link Digital are incredible at what they do and are definitely worth putting your trust into. Looking forward to working on future products with them. Thanks to Chris and Antonia for their constant non-stop updates and help. Regards, The Leden Group Ltd
Local SEO - ACg8ocL5T PaoX H6Bmn92tMEgNJEdGd3YblsuW6sWkTr1rJ57ZiaQ=s120 c rp mo s48 br100
Arjinder Chohan
Mark has been an absolute legend, very helpful, knowledgeable and professional - highly recommended. Great Service all the time! Thanks
Local SEO - ALV UjWpgHFjlTvvRRVJ6AQY1q6JdAJYaSXfIW 0lWjTHott7TRb4fE=s120 c rp mo s48 ba3 br100
Stuart Brooks
Mark, Giuseppe and the team at Link offer an excellent and highly expert service on all matters relating to web design and maintenance. As well as building my company website, they manage a number of my client websites and are always responsive to our needs. I would recommend them without hesitation.
Local SEO - ACg8ocJ3cjWsve6rBHb8gzRiDuct KfnD7v355zOYdfZAOtKAFYH Q=s120 c rp mo s48 br100
Carl Dawson
Very helpful and great value for money digital marketing.
Local SEO - ACg8ocKFmPQOm6TkZ1Xgf7FSQOlALiUJ4FH1hD5JUgkmci 7S9sdoA=s120 c rp mo s48 br100
Jack Tripp
A tremendously personal, professional and affordable approach to web design! I could not recommend them more, we got excellent advice and a tailored approach the whole way through the process. Thanks Link Digital!
Local SEO - ALV UjU3fLNDDvA8 xXnrydmCr8b96Geh7dNIkppzz20Twob1uSt6cgQ=s120 c rp mo s48 br100
Reuben Sinclair
A no nonsense, no jargon approach to digital marketing. Great digital marketing services that don't cost the earth!
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Local SEO

Frequently asked questions

What is a Google Business Profile (aka Google My Business)?

A Google Business Profile, formerly known as Google My Business, is a free tool from Google that allows businesses to manage how they appear on Google Search and Maps. It includes your business name, location, hours, and other essential details. An optimised Google Business Profile helps customers find, learn about, and reach out to your business. If you don’t have a well-optimised Google Business Profile listing, it’s impossible to succeed in local searches.

Is local SEO only for businesses with physical locations?

While Local SEO is especially beneficial for businesses with a physical location, it's also helpful for any business that serves a specific geographic area. Instead of displaying a business address, Google will show an area on the map.

How can you help me get more Google reviews?

At Link Digital, we have various strategies to help your business get more Google reviews. It's important to note that we strictly abide by ethical practices and UK laws, meaning we never procure fake reviews. Here are some ways we can help you get more genuine reviews:

✅ We can help send an email to all of your past customers inviting them to leave you a review.
✅ Each time a customer places an order, we can automate sending review requests to customers by email and SMS.
✅ We can create QR codes and design business cards for review requests, which are especially effective for in-person interactions.

What is on-page optimisation?

On-page optimisation involves are everything that’s on your website, from your content to your images. Google uses these as signals to determine relevance.
There is a vast range of metrics to consider when optimizing on-page signals. When we engage with a client, we’ll always run a full site audit in the first month to make sure their site is sending all the right signals to Google.

✅ Title tag + Header tag review
✅ Is there enough content, and is it locally relevant?
✅ Is there a call to action on your site to drive conversions?
✅ Is it easy for a user to navigate and get in contact?

What is link building and why is it important?

Link building involves getting other websites to link to your website. These 'backlinks' help to boost your site's authority and credibility in the eyes of search engines. In terms of Local SEO, we focus on getting high-quality, local backlinks which boost your visibility in local search results.

What are local citations?

Local citations, also known as business listings or online directory listings, are online references to your business name, address, and phone number. These citations play a crucial role in your Local SEO as Google uses them to verify your business data. Consistency in this data across multiple reputable directories boosts Google's trust in your business, enhancing your visibility in search results. Conversely, discrepancies or inconsistencies can harm your business's online visibility.

We’ll run a full audit of the citations for your business, making sure that we build out and clean up citations on the most powerful directories to ensure your business is listed correctly.

How long before I start seeing results from local SEO?

Local SEO is a long-term strategy, and it typically takes a few months to start seeing results. However, the timeframe can vary depending on your current rankings, competition, and choice of keywords.

Can you help me rank further afield?

Yes, we also offer regional, national, and international SEO services. To find out more download our SEO packages or book a Zoom discovery call.