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What is technical SEO?
Technical SEO is the process of optimising your website’s infrastructure to improve search visibility. This includes site speed, mobile-friendliness, structured data, and security—all crucial for getting ahead in search results.
Our technical SEO services
- Website Audits – We identify and fix hidden technical issues affecting rankings. Book a free technical SEO audit & strategy call
- Site Speed Optimisation – Faster sites improve both user experience and search rankings. Find out how your site performs with our free page speed tester.
- Mobile-Friendliness – Google prioritises mobile-first indexing, so we ensure seamless mobile performance.
- Structured Data & Schema Markup – We enhance search visibility with rich snippets.
- Sitemap & Robots.txt Optimisation – Directing search engines for efficient crawling.
- Security & HTTPS – SSL implementation and malware protection to keep your site safe.
Why Choose Link Digital
Most SEO agencies lack the technical expertise to fully optimise your website’s code. Whereas at Link Digital, our in-house team includes both SEO specialists and senior web developers, ensuring we go beyond surface-level fixes. With over a decade of experience, we optimise site speed, crawl efficiency, and complex technical issues that other agencies simply can’t. We handle everything from advanced technical audits to deep code-level enhancements—without the hassle.
For a free technical SEO audit, call Link Digital on 0345 307 3380
How it works
Our approach to technical SEO

Audit & Analysis
We’ll carry out an in-depth technical review of your site using all the latest tools and our expert insights.

Strategy
Everything from site architecture and crawl efficiency to security and Core Web Vitals, creating a solid foundation for sustainable growth.

Implementation
Our in-house team of SEO experts and senior web developers work together to fix technical errors, improve site structure, and technical score.

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Everything You Need to Know About Technical SEO
Frequently asked questions
How does technical SEO impact rankings?
What are Core Web Vitals, and why do they matter?
Performance (Speed & Core Web Vitals) – How fast your site loads, responds, and remains visually stable. This includes:
- Largest Contentful Paint (LCP): Measures loading speed.
- First Input Delay (FID) or Interaction to Next Paint (INP): Measures responsiveness.
- Cumulative Layout Shift (CLS): Ensures elements don’t jump around unexpectedly.
Accessibility – How well your site works for users with disabilities, including colour contrast, keyboard navigation, and screen reader compatibility.
SEO – Checks if your website follows best practices for search visibility, like meta tags, mobile-friendliness, and proper headings.
Best Practices – Evaluates security, outdated tech usage, and general web standards.
These factors directly impact your rankings and user experience. If your site is slow, difficult to navigate, or inaccessible, visitors will leave—hurting both conversions and SEO. As a technical SEO agency, we optimise all these areas to keep your website running fast, smooth, and search-engine friendly.